23andMe: Time's Best Invention 2008

Author: Bernd Hölzner

TIME magazine yesterday announced the Personal Genome Service from 23andMe has been named 2008's Invention of the Year. 23andMe was chosen as the year's most significant invention for its exceptional work in making personal genomics accessible and affordable. The company offers a $399 DNA test that includes an ancestry analysis, and a health analysis.

Co-founders Linda Avey and Anne Wojcicki presented their web-based DNA service at DLD08 just a few weeks after it was launched to the public. Watch the video from the "DNA to go" panel below -- moderators are Esther Dyson who is an early investor in 23andMe and science journalist Nicola von Lutterotti:

Link:

Since then, the company has made significant strides towards achieving its goal of becoming the world's most trusted source of genetic information. Says Linda Avey: "We are thrilled to be chosen by TIME as the Invention of the Year. Our idea in starting 23andMe was to empower individuals by giving them access to their genetic information and the opportunity to advance genetics research. We hope the community we're building becomes a significant mechanism for translating genetic discoveries into personalized health care."

See what your gene test can tell you here.

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Tags: 23andMe· anne wojcicki· dld· dld08· dna· esther dyson· linda avey· personal genome service· science· TIME

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