Tyler Brûlé about bloggers and journalism

Author: Jonas Grashey

In spite of spreading digital brands, printed media are not dead and won't die. Maybe circulations shrunk, but according to Tyler Brûlé (Winkreative) the future of media won't be found in only one of these fields. Brûlé is one of the most creative and influential media personalities. In an interview with Süddeutsche Zeitung he explains the success of his magazine Monocle: "We don't hire people who just paste pictures of the news agencies, but reporters who go outside and write stories."

There will always be the need for high-quality content. Brûlé, 1996 founder of the legendary magazine Wallpaper, which he meanwhile sold for two million US-dollars, is not afraid of the upcoming competition out of the blogosphere. "Blogs are a menace for those who don't know the difference between bloggers and journalists. Most of the bloggers are just reacting instead of looking into something and reporting it. They copy texts, paste them in their blogs and comment it. For me, that has nothing to do with journalism. If you look at the phenomenon of blogs, you recognize that it is an American one."

Most of the blogs are not comparable with journalistic products, Tyler Brûlé concedes, that they are a tool for the democratization of information: "In American traditional media, there are only facts and no opinions. As American journalist, you are not allowed to introduce your opinion in an article. And that is exactly the point: the blogging-culture brought a platform to the Americans, on which they can not only report things but also articulate their opinion."

For more about Tyler Brûlé and Monocle: BusinessWeek, Print is Dead, The Independent.

 

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