Top5
- Hubert Burda Prizes for Innovation Awarded DLD· 07/07/2008
- Kids get mobile by Minivan Donation DLD· 01/07/2008
- Yelp Goes to Google: Marissa MayerDLD· 11/07/2008
Top5
- Kids get mobile by Minivan Donation DLD· 01/07/2008
- Hubert Burda Prizes for Innovation Awarded DLD· 07/07/2008
- Yelp Goes to Google: Marissa MayerDLD· 11/07/2008
January 22, 2008 · 09:57 AM
Exploding Media
The current explosion of media is about more than users generating content: The roles of users, producers and publishers melt into each other and become interchangeable. Digital tools allow everybody to create his own media sphere. How do these trends change social life? How can media companies sustain their revenues after having lost the monopoly on access to the infrastructure?
Host is Jochen Wegner (chief editor of Focus online); the distinguished speakers are:
• Jeff Jarvis blogs about media and news at Buzzmachine.com and writes the new media column in „The Guardian". He also is founding editor of „Entertainment Weekly".
• Marissa Mayer is vice president of Search Products & User Experience and leads the product management efforts on Google's search products.
• Clay Shirky studies the way communication tools alter or simplify social life.
• Bradley Horowitz is vice president of Yahoo's Advance Developement Division. He has also championed acquisitions for Yahoo including Flickr and MyBlogLog.
• Peter Hirshberg is director of the internet searching machine Technorati.
The auditorium is packed with people. In his teaser, Jochen Wegner introduces different internet searching machines and browses trhough new tools of portals such as "Yahoo" Pipes", "Facebook", "Google".
Marissa Mayer from Google comes up on stage, followed by the other panelists. She presents some new version of Google maps in which the users create the maps themselves. They can upload pictures and information on famous buildings, landscapes etc. Passive users of Google Map will then be able to click on a place like Cologne in Germany and see a picture of the Dome and some detailed information about this amazing gothic building. Also, in the future, the maps will include satellite pictures and real time videos, which opens up special applications of the software, for example, finding lost persons after natural disasters.
Clay Shirky gives examples for blogs which have more regular users than comparable traditional media. Especially for "hot topics" in the media, technology and entertainment sphere, old media are not the first source of information anymore.
Bradley Horowitz tries to prove that the explosion of blogging has a dark side, also. He shows some funny, but silly videos on Youtube with no deeper meaning apart of entertainment. "Many users do not apply their power to publish purposeful information". But then, does classic television only deliver purposeful informations?
Peter Hirshberg shows a video of young girls who are being asked about their favorite kind of media. All of them are crazy about the internet. Hirshberg takes this as an argument for his point of view that internet already is a mainstream media. He uses blogs to get opinions on all kinds of stuff from web users, for example on new films.
Last but not least, it´s Jeff Jarvis' turn. He sees the reason for the large user base of certain blogs not only in the content, but in the immediate connection with people as well.
Media companies should not try to control internet community because that wouldn't work. Instead, they should try to work with the new owners of access to the public.
"Together, you can reach more than alone", Jarvis says.