Dave Morgan

Dave Morgan founded TACODA in July 2001, served as its CEO until the middle of 2006, and currently serves as its Chairman. TACODA is the pioneer of behavioral-targeted online advertising and operates an advertising network across more than 4000 premium websites.

Prior to TACODA, Mr. Morgan founded and was the Chairman/CEO of Real Media, Inc. from 1995 to 2001. Under his leadership, the company grew from a start-up to a $54 million global marketing technology and service company. A lawyer by training, Mr. Morgan served as General Counsel and Director of New Media Ventures for the Pennsylvania Newspaper Association, where he helped launch more than a dozen new media businesses in the early 90's.

Mr. Morgan is a regular columnist and contributor to a number of leading industry publications, including MediaPost and AdAge.com. He currently holds leadership roles with both the Interactive Advertising Bureau (IAB) and the Direct Marketing Association (DMA).

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