User generated video commercial

A new trend brings innovation to advertising: Internet users create their own commercials. Germanys first "User Generated Video Commercial" with a wide television effect has been recently available for viewing at my video. The creators of the commercial - Daniel Knoblich, Hansens Taxi and Trite Radio - are all members of myvideo.de, Germanys first and biggest Online Video-Community. They produced the ad due to their own interest for the online platform. Already during this week the commercial has received air time on terrestrial television, on the German channels Prosieben and Kabel eins. This is the first example of an online "user" produced commercial being shown on terrestrial television. The youngest "User Generated Video Commercial" shows an actual example of how new ideas using web 2.0 are connected over the world wide web.

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