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New World Cup Champ already Found: ADIDAS
Author: Marc Mangold
Adidas has claimed sponsorship supremacy via a June 28th press release. With eight teams still in playing for the World Cup and as sponsor of quarterfinalists Argentina, France and Germany, adidas announced record sales of more than 1.2 billion euros worth of soccer merchandise. The highlights: 15 million "Teamgeist" soccer balls, and 1.5 million German national team jerseys. (There's nothing better than sponsoring the host country's team!)
Nike sponsors two quarterfinalists, Portugal, and perennial favorite Brazil. However, Marketwatch reports investor pessimism over Nike's huge World Cup marketing outlay. Three smaller firms also still have a shot at the cup:
Puma (Italy)
Umbro (England)
Lotto (Ukraine)
(Found on www.fastcompany.com)
1 comment· June 29, 2006 · 02:34 PM· Permalink· Trackback-URL
Comments (1)
Indian Raj· 29/06/06 · 06:07 PM
Addidas looks like the world cup winner in terms of their business success. It is amazing to have a total sell of 1.5 million jersey of a particular team. It is a contest surrounding the world cup football apart from the real competition. Here, the players are Addidas, Nike, Puma, Umbro, Loto instead of Ballack, Messi, Ronaldo.