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March 06, 2006 · 01:34 PM
Blogs to challenge corporates
Frankfurter Allgemeine Sonntagszeitung (FAS) and Frankfurter Allgemeine (FAZ) both extensively covered the Blue Hour at Edelman (Hamburg) with David Weinberger and Heiko.
Heiko's main thesis: "Blogs and traditional PR don't have anything in common. For people who believe in traditional PR this will come as good news. The flip side: Even though blogs and PR don't have much in common, weblogs will dramatically change the rules of the game."
Download the articles (German):
- Even the CEO blogs (06/03/05)
- Blogs to challenge corporates (06/03/06)