Speakers

Hans-Peter Kleebinder

Hans-Peter Kleebinder, Head of Marketing, MINI Germany

Dr. Hans-Peter Kleebinder was born 1965 in Ingolstadt/Germany and holds a Master Degree in Economics and Politics from Munich University and a Marketing PHD in "International Public Relations" from University St. Gallen, Switzerland.

He started his career as a freelancer with BURDA publications in Munich/New York and as a consultant at DIGMAR AG, one of the pioneers in digital marketing in Switzerland.

In 1992 he has joined the BMW Group with different marketing responsibilities, e.g. Marketing Strategy, Event Marketing, Relationship Marketing and Internet and as Product Launch Manager for the BMW 3Series.

In 1998 he became Head of the BMW Group "Zukunftswerkstatt eMarketing" before he took over his current position in 2003 as Head of Marketing for MINI Germany.

 

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